Posted: Thursday December 29, 2016
Get To Know Stööki Sound
Get to know Stööki Sound before NYE Set @ Higher Society New Year’s Eve: City Hall
9 p.m. December 31, 2016 • VIP Doors 6:15 p.m.
We recently had the opportunity to chat with Jelacee of Stööki Sound, check it out:
DJ Lukey and Jelacee together make up the London based production and DJ unit Stööki Sound, blending their musical backgrounds in UK Bass, Hip-Hop and Trap to create their unique sound. Collaborating with some of the biggest names in bass and trap, accumulating a worldwide audience, and racking up millions of listens through Soundcloud and Spotify, Stööki Sound has shown the world that their genre bending style is here to stay. From numerous U.S. tours, to sharing a tour bus for two months with Keys N Krates, and several successful trips around the globe that have brought them to Australia, China, Southeast Asia, Europe, and beyond, over the past few years Stööki Sound have smashed through these global tours that have been satisfying the needs of their rapidly growing fan base. Stööki Sound is one of the three elements of Stööki (Sound, Vision & Play). Now in the midst of launching their independent record label, Ö.N.E Worldwide, their forthcoming Ösiris EP includes 7 original Stööki Sound tracks that showcase the duo’s unique blend of Grime, Trap, Electronica, and Hip-Hop, as well as Jelacee’s debut as the group’s lead vocalist. They present interactive art and immersive events combined to experience and spread the Stööki lifestyle.
SoCo recently had the opportunity to chat with Jelacee and ask him a few questions in order to get to know more about him as an artist. He started DJing approximately 7 years ago. He began with producing drum and bass and dubstep, and some of his early influences include Skream, Benga and Andy C. More recently, Stööki Sound’s sound has shifted and changed completely. Growing up, he listened to a lot of rap and trap music which still influences the music he plays today.
Jelacee has transitioned into being the main M.C. for Stööki Sound so it’s important for him to be prepared before each set. In order to effectively communicate with the crowd during the set, he needs to know a general performance based timeline, but they don’t stick to it religiously. They recognize the importance of reading an audience, and they know when to switch things up in order to receive the reaction wanted from the crowd. Sets are prepared depending on the specific show and where they are playing. They will always stick to their sound rather than play what they assume people want to hear. It’s about finding the balance and being capable of fine tuning each set. If it’s enjoyable the crowd will react positively. It’s mainly about putting on a show and successfully performing. On occasion Stööki Sound plays and prepares sets ‘on the fly’. They are quite unorthodox and they do not have a specific way of doing things. Two shows in particular stand out as being most memorable to Jelacee: The Echoplex in Los Angeles, 2015 and The Oxford Art Factory in Sydney, 2015. These two events stand out the most because of the energy and interaction from the crowd.
The club continues to remain a great place for the discovery and appreciation of electronic music. Jelacee believes that the quantity and consistency of shows held at most nightclubs allows people to continue to experience music there. The club culture is expansive, especially for the younger generation. As you get older you become more selective when it comes to which shows to attend, but there are younger club-goers that literally attend shows weekly. The accessibility and opportunity to experience live music within a club setting is what keeps the culture alive.
Stööki Sound has traveled and played music all over the world. Culture differences add an element of effect on what’s happening within the club, more so in places like Asia where they are just now experience electronic music. The barriers are starting to break down and Asia is being exposed to a variety of different music, including underground genres. This exposure is still relatively new compared to other locations across the globe, so Jelacee says cultural differences are more noticeable within Asia because they are still in the learning phases when it comes to this type of music and club aesthetic. He also recognizes that certain places may like certain sounds more than others, but it has never been to the extent where Stööki Sound didn’t feel that their music didn’t belong. They have always been able to counteract stiff crowds.
Jelacee mentions his admiration and appreciation for Kaytranada’s latest album ‘99.9%’, and also would include Skepta in his dream line-up if curating a festival. One track that never gets old for Jelacee is ‘Many Men’ by 50 Cent. He also believes the entire album, ‘Get Rich Or Die Trying’, is incredible and extremely entertaining.
Stööki Sound makes music for their personal needs as well as their fans desires. They don’t sacrifice what they love in order to make the public like their music, but they do understand that in this industry there is an element of pleasing the population in order to stay relevant. Regardless, they always try to stick with what they love and what they want to play. Jelacee believes that the music industry is currently in a transitional period. It is difficult to decide the direction to go in order to stay relevant without being affected by the current transition. There is an immense amount of good music circulating which makes having your music heard increasingly more difficult. Today, successful music is based on branding as opposed to the actual sound and feel of the track. Social media presence plays a vital role in providing the public with an opportunity to experience their music. Jelacee states that music is an art and should always be left open to interpretation by the individual. He believes charting music doesn’t make much sense because music is subjective and individual’s opinions vary. He says that if you pay too much attention to the charts, it will drive you crazy. It’s important to remember that charting music doesn’t make much sense and it’s destructive if you let it discourage you.
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